General Criteria:

Executive Summary (250 words)
Submit a detailed document that includes advanced presentation methods using artificial intelligence as well as the most important applications or tools adopted in the creation of content and audience access.
Provide details of the amount of content produced by artificial intelligence per week or month.
Provide information on the number of employees or content creators working on such.
5 Provide evidence showing the real positive results of using artificial intelligence that have been observed by the organisation.
The project or initiative must be characterised by the innovative use of artificial intelligence technologies in communication. Such applications shall not be limited to traditional usage, but rather be employed in an innovative and creative manner that contributes to supporting societal issues.
Innovation in application: Evaluate the extent of the entity’s creativity and innovation in employing artificial intelligence technologies to improve communication and reach.
The project or initiative must achieve tangible, measurable results that prove that artificial intelligence technology can support a communication plan and achieve the best results.
How effective artificial intelligence is in achieving identified goals, including improving the efficiency of communications and saving time and resources.
The project or initiative must target societal issues of public benefit in a manner that shows that artificial intelligence technologies contribute to solving or improving such issues.
How diversity and inclusion is taken into consideration by artificial intelligence applications and how it serves different segments of society.
Ensure the sustainability of the project or initiative so guarantee its long-term continuation.
The positive impact these technologies have had on society, including improving quality of life, solving social problems, or supporting causes of public importance.
Evaluate the ability of artificial intelligence to analyse big data and provide valuable insights, in addition to its capacity to enhance audience interaction.
Evaluate how artificial intelligence technologies integrate with the organisation's comprehensive media and communication plans.
The sustainability of the solutions employed and their capacity for expansion and application in broader fields.
The extent to which applications comply with security and privacy standards and how they handle personal data.
The level of participation and cooperation between artificial intelligence and people, and how this contributes to improving communications.
The extent of the organisation's ability to constantly update and develop artificial intelligence applications to keep pace with new changes and challenges.