General Criteria:

Communication practices should address specific issues relevant to sustainable development and environmental conservation, such as food security, environmental awareness, and other development challenges.
Evaluate the extent of innovation and creativity in communication strategies, design, and the presentation of proposed solutions, including the use of modern technology, digital platforms, and artificial intelligence.
Evidence must be provided of that communication practices have achieved their objective to create a positive impact including improving awareness and changing behaviours.
Providing comprehensive solutions that target a broad audience and ensure a sustainable impact on society, emphasising the ability to continue and expand such.
Communication practices must demonstrate their ability to reach the target audience and stimulate interaction and participation.
Commitment to providing accurate and reliable information based on documented data and research.
Emphasising adherence to professional ethics and legal standards in developing and implementing communication practices.
Provide clear mechanisms to evaluate the effectiveness of communication practices and document results while identifying opportunities for continuous improvement.
Encourage cooperationbetween various actors, including government institutions, private sector, and civil society organisations in order enhance joint efforts in confronting development and environmental challenges.