How to Win The Award

The submitted file must contain:

Provide a description that does not exceed 1,000 words to submit the file. Also, attach a supporting document that consists of statistics, numbers, examples, etc.
An executive summary (250 words) that includes the communication strategy for dealing with the crisis, highlighting its most important points.
A detailed explanation of the crisis, including its type, dimensions, time context of its occurrence, and its impact on the entity and the public.
Determine the objectives of the communication strategy during the crisis.
A detailed explanation of the plan and the tools used to deal with the crisis, including the channels and target audience as well as the tools and mechanisms used to implement the communication strategy, such as the use of social media or press conferences.
Explain how the entity plans in advance to deal with crises, including the identification of potential crisis scenarios and the development of a response plan for each.
Explain the communication strategy that was used to deal with the crisis, including its objectives, messages, media channels, implementation, results, and target audience, and attach details concerning the executive teams or individuals.
Provide information proving the strategy's success and its impact in dealing with the crisis.
Evaluate the effectiveness of the strategy and its impact on the audience.
Present how the entity communicates with the target audience during the crisis, including the communication channels used; messages directed to the public; how various segments of the public are involved; Ensure transparency, elucidate the specifics of the communication plan, and pinpoint the primary communication points with the public.
Presentation of the creative ideas and techniques used.
Add any recognitions or awards received by the strategy (if any).
Include supporting documents such as photos, videos, and reports.
Provide contact information - Information to contact participants.
Explain internal communication mechanisms, how the entity communicates with its employees and workers during the crisis, and how it responded immediately to the crisis.
Explain how quickly the entity responded to the crisis and the extent of its capacity to access the data and information required to deal with the crisis.
Present the tangible results achieved and impact made by the communication strategy.
Explain how communication strategy has been evaluated and the results of such.

Reasons that may lead to exclusion of the file

If the communication strategy is not closely related to the specific crisis, the file may be excluded.
If the strategy does not achieve the set objectives or deliver tangible results there is reason for exclusion.
Employment of strategies that do not ensure transparency or engage diverse audiences.
Use of illegal methods.
Failure to provide sufficient data or evidence to support the effectiveness of the strategy.
If the strategy is not implemented within the specified timelines.
Provision of false or inaccurate information.
If the submission does not meet the competition standards and requirements.