General Criteria:

Professional competence: These standards include the spokesperson's speaking and communication skills, knowledge of the issues they are speaking about, and the ability to deal with the media and respond to difficult questions.
Proficiency in using various media, including digital and traditional media, to reinforce messages and expand their reach.
The speaker's ability to present information clearly and understandably, while emphasising accuracy and detail in conveying data and information.
The effective influence of a spokesperson through the extent to which they reach the target audience and the extent to which their speech impacts them.
Media presence: The media presence of an official spokesman is measured by the number of times they appear in the media and the extent of their positive media coverage.
Capacity to handle emergency or crisis situations efficiently, including rapid and effective response and clear communication during such times.
Commitment to the rules of the profession of communication and public relations, honesty and integrity in dealing with the media, and building a relationship of trust with the public through transparency, honesty, and reliability in the provision of information.
Presentation of information in innovative and creative ways that attract attention and enhance understanding.
The ability to attract the attention of the target audience and make a positive impact on them while understanding and taking into account the diverse needs and cultural backgrounds of the audience.
The ability to adapt to changing circumstances and update messages and communication methods as needed.
Demonstrate continuous development of skills and knowledge in the field of communication, keep up with the latest trends and technologies, and enjoy a tangible position in formulating the entity’s policies and directives.
Successfully build a distinguished media team and relations network.

Individual Awards

Best Youth Initiative in Government Communication Category

Best Official Spokesperson Category

Best Changemakers in Digital Content Category

Best Research in Communication Sciences Category