In partnership with Mohammed bin Zayed University of Artificial Intelligence (MBZUAI), this award shall be given to an entity, governmental or private institution, or international organisation that has creatively used artificial intelligence technologies in communication to support societal issues and achieved tangible results. The role of artificial intelligence technology in supporting the communication plan and making a positive and sustainable impact on society must be measured.

It must also have succeeded in integrating artificial intelligence technologies in creative ways within its communication strategies to address and support societal issues, and through these technologies, it has been able to achieve a tangible and sustainable positive impact. The real benefits of using artificial intelligence to achieve goals, as well as the effectiveness of its communication plans, must be clearly measured.

Entities may use the following technologies:

Chatbots and virtual assistants to provide immediate and personalised responses to public inquiries and requirements, improving positive interactions with government services.
Analysing big data to better understand society’s trends and needs through the analysis of public opinion and behaviour and directing policies and communication initiatives based on such.
Speech recognition and natural language analysis to better understand audience inquiries and comments and provide more accurate and personalised responses, thereby enhancing the quality of communication.
Smart recommendation systems that provide personalised information and services to individuals based on analysis of their past behaviour and preferences in order to ensure an enhanced user experience.
Use artificial intelligence models to anticipate potential societal challenges and simulate different scenarios for strategic planning and crisis response.
Use historical data and machine learning patterns to predict future events or behaviours, thereby assisting proactive decision-making and improving public services.
Computer vision to analyse images and videos for purposes such as monitoring public spaces, improving public safety, or providing interactive visual information to serve the community.
Employ robots to perform repetitive or dangerous tasks instead of humans, or use automation to speed up administrative processes and improve the efficiency of government services.
augmented reality and virtual reality technologies to create interactive educational or awareness-raising experiences to help explain public policies or societal issues in innovative and attractive ways.
Social listening and sentiment analysis systems: Analyse data from social media to understand the public’s feelings and opinions on certain issues, enabling governments to adjust and improve their communication strategies.
Provide interactive audio interfaces that allow easy access to information and services without the need to rely on visual media, thereby improving inclusiveness and communication with broader segments of society.

Partner Awards

Best Artificial Intelligence Technology Communication in Service of the Community Category

Best Communication Practices Dealing with Development Advances Category

Award for Outstanding Development and Cultural Communication

Best Innovative and Flexible Communication Initiatives’ Category

Outstanding Personality in Government and Strategic Communication Category